Nate Amarose
Portfolio
Nineteen case studies. Product, brand, and design systems.
CognichipFirst designer and Head of Design at Cognichip. Brand, launch film, design system, and agentic UI for an AI chip-design app, built as one system from seed.Plume brandHead of Brand and Head of Design at Plume: identity, packaging, Plume IQ, and a dual consumer/ISP voice, refined across eight years from Series B to unicorn.Plume appHead of Design for Plume's product suites: consumer mesh WiFi app and ISP platform, design systems before Figma, and a 4.8-star app from Series B to unicorn.Plume web dashboardsHead of Design for Plume's web dashboards for ISPs: agent tools, network ops, and monitoring. Dense data and role-based views on one shared design system.Full Node DesignSolo studio after Plume (2024–2025): brand identity, product design, web, and motion for Bitcoin companies and projects, built on AI-builder workflows.HandleProduct design for Handle, web and mobile: email triage into tasks, calendar, reminders, and voice. An early agentic UX bet; 2nd place at TechCrunch Disrupt.BoxbeeProduct strategy, UX/UI, and a bright yellow brand for Boxbee on-demand storage. Atomic design system where the yellow box is both identity and interface.BloomskyProduct, brand, photography, and web for BloomSky, a hyper-local weather station that time-lapses your sky daily. Data UI and product delight in one system.Sparrow DockZero-to-one hardware launch for Sparrow Dock, an origami-inspired MacBook workstation: identity, product story, photography, and crowdfunding creative.MeowLogo, identity, UX/UI, and research for Meow, a restaurant waitlist where diners bid to skip the line. Zero-to-one marketplace UX on an early design system.G-TechnologyResearch, IA, packaging, and brand site for G-Technology pro storage: ambassador-led G Team storytelling and bold color, product and brand as one system.TouroBrand and web for Touro, G-Technology's consumer drive with cloud backup. A sub-brand that shares parent tokens yet feels its own, simple and trustworthy.SolutionSoftEnd-to-end enterprise rebrand and CMS site for Solution-Soft, trusted by Fortune 500 clients. Visual simplicity and credibility on one cohesive design system.UCSFBrand, IA, photography, and CMS for UCSF Otolaryngology: a clinical yet human presence that stands out among peer departments inside UCSF brand guidelines.Women's Democracy NetworkTen-year anniversary brand refresh for Women's Democracy Network: a contemporary palette and photography system that sits beside the legacy ribbon mark.Art WalkIdentity, wayfinding, web, and photography for the monthly Lower Polk Art Walk in San Francisco: 15–20 venues, one event system run with the Mayor's Office.North BeachArt direction, photography, CMS, and print for the North Beach Business Association: one voice for merchants, news, and events in SF's Little Italy.User Interface User FashionYears leading UX Speed Dating in San Francisco, a monthly night for testing prototypes on real users, plus UI/UF, its playful sibling for app ideation.PhotographyPersonal photography by Nate Amarose, Head of Design: color, form, and patience. The same attention to framing that keeps design systems coherent.