Sparrow Dock

Form factor from origami fold logic: add professional capability to the MacBook and make the desk itself a striking artifact. Hardware story, rebellious logo (internal code name “SP” as a team joke), crowdfunding creative in one voice. Product + brand as one system in 2014.

Internal product-agency project, then released for crowdfunding. Photography and video carried the fold story with emotional clarity, not just catalog shots. Zero-to-one hardware launches live or die on coherent identity under deadline — the analog fold maps to digital component reuse.

Today's stack for the same launch

I’d stand a Figma brand kit with shared components for landing, apparel, and campaign drops, then rapid-prototype crowdfunding variants in Cursor with Claude-class agents drafting hero copy and layout alternatives. Generative image/video explores fold lighting and desk scenes without losing the SP attitude.

When SKU, price, or campaign calendar changes, automations fire downstream: landing modules, email, social, and apparel mockups stay on-brand from the same design engine. Peers (agency, crowdfunding ops, makers) connect to tokens + components + agent prompts — no net-new visual language each stretch goal. Same origami thesis, peer-connected design engine — design systems, Cursor/Claude, generative hero craft, dependency automations.